Studio

18 Sep 2026

4 min read

How we price projects, and why we show the numbers

Our prices are on our website. Here's why, and what it changed about the enquiries we get.

Rosa Whitlock

Founder and creative director

For years we did what most studios do: we asked about budget on the first call and danced around a number. Then we put our starting prices on the website and almost everything got easier.

What changed

  • Fewer enquiries, but far more that were a good fit
  • First calls about the work instead of about money
  • Shorter proposals, because the shape of the project was already agreed

What we show

We show starting prices for our three most common project types and a simple estimator for the rest. The estimate is a range, not a quote, and it says so.

What we don't

We don't publish day rates. Clients buy outcomes, not hours, and day rates make people count the wrong thing.

Written by

Rosa Whitlock

Founder and creative director

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