The brief
Hollis House is a twelve-room townhouse hotel run by the family that owns it. Almost every booking came through third-party sites, which took a large cut and showed the rooms next to chain hotels.
What we made
A warm, slightly old-fashioned identity with a modern booking site that is quicker than the big platforms.
- A monogram, a wordmark and a sand and ink palette
- Room pages with real dimensions, light and noise notes
- A three-step booking flow that works one-handed
- Key cards, menus and a welcome letter
What happened next
Within a year more than two thirds of bookings came direct, saving tens of thousands in fees. Guests mention the website in their reviews.
