The brief
Low Fen brews on the edge of the fens and had grown from four beers to fourteen. Every can looked different, shelves looked messy, and each seasonal release took a week of design time they didn't have.
What we made
A strict grid, a colour for each style and a landscape band that changes with the season. The system does the design work, so the team only chooses.
- Identity built from a flat horizon line and a low sun
- A can template with colour rules for each beer style
- A simple editor sheet so the team can brief seasonals in-house
- Taproom signage, tap badges and a beer board
What happened next
The range now reads as one family on a crowded shelf. Low Fen doubled its stockists in a year and briefs seasonal cans in a single morning.
