The brief
Pageturn had been on the same street for thirty years under three different names. The shop was loved, but the sign was faded, the website was a list of opening hours and events lived on a paper sheet by the till.
What we made
We kept the deep green the shop was already known for and gave it a confident new name and wordmark.
- Hand-painted shopfront and window system
- Shelf talkers and staff pick cards
- A website built around events and recommendations
- A weekly newsletter template written in the shop's own voice
What happened next
Footfall is up by more than a third and the newsletter is opened by most of the people who get it. Events now sell out ahead of time instead of on the night.
