The brief
Northbeam turns messy operational data into forecasts for logistics teams. Its launch brand was built in a weekend and the website described features nobody outside the company understood.
What we made
A clear story first, then a brand and website to tell it. We worked closely with the product team so the site and the app finally looked like the same company.
- Positioning and messaging in plain language
- A dot-matrix identity drawn from the product's own charts
- A marketing site with interactive product tours
- A shared UI kit used by both the site and the app
What happened next
Demo requests from the website more than doubled and the sales cycle shortened by almost a third.
